Liberis and Dojo have launched a new financial product aimed at UK small businesses, allowing merchants to access funding immediately upon signing up rather than waiting through traditional lending processes. The partnership created Dojo Flex Funds, a bespoke financing solution integrated directly into Dojo’s onboarding workflow, giving eligible merchants affordable capital from day one.
Eligibility for Dojo Flex Funds requires a UK business with at least £60,000 in annual revenue and 12 months of trading history. The product assesses creditworthiness using real trading data rather than relying solely on static credit scores, resulting in a 90% approval rate according to the companies. New customers receive ongoing access to fast and flexible capital as soon as they begin their relationship with the platform.
Dojo connects more than 150,000 UK businesses to over 50 million unique consumer cards every month, creating a large pool of data for the financing model. The system embeds funding directly into the merchant onboarding journey, removing the waiting period typical of traditional banks. This approach aims to support cash flow management and scaling operations without the friction of standard lending timelines.
The offering includes the introduction of Liberis’ Starter Capital, which lowers the barrier to entry for finance from the outset. Officials from both companies stated the product is designed to support growth during the early stages of a merchant’s operations. A representative from Liberis noted that providing funding from day one helps remove barriers to capital, while a Dojo executive emphasized that flexible funding allows merchants to expand sooner and focus on customer experience.
This arrangement represents a shift in how embedded finance platforms approach small business lending. By prioritizing speed and integration during the initial sign-up phase, the companies attempt to address a common delay in the funding process. Rather than waiting months for approval, merchants can access funds immediately, which may help stabilize cash flow for businesses that are otherwise dependent on their own revenue cycles.
Dojo has integrated financing options directly into its sales funnel, creating a streamlined path for obtaining necessary resources. The platform’s vast network of connected businesses provides the necessary information to evaluate risk efficiently. Fintech expansion overseas has seen similar success when embedding financial services directly into the user journey.
Access to immediate capital allows business owners to address urgent needs without interruption. This model eliminates the need for manual applications or extensive paperwork. By automating the underwriting process, the system ensures that decisions are made quickly and accurately. The ability to secure funds instantly represents a significant advantage for any enterprise looking to grow rapidly.
Leave a Reply