Pandora’s latest marketing campaign, BE LOVE, is a universal affirmation of affection which is rooted in its longstanding brand function of “giving a voice to people’s loves.” It is bringing Pandora’s brand function to life. That human want to connect and rejoice even when instances are robust was a main driver behind Pandora’s gorgeous progress in 2021 and given the dark clouds on the horizon now, it should continue to carry it by way of 2022 as nicely. “There remains to be numerous purchasers to succeed in and bring into the brand, so Macy’s is giving us that.
By working …