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It was not possible to establish a clear ranking of meat characteristics due to large variations in the willingness-to-pay estimates across studies and very few studies that allowed within-study rankings. However, we found that product dependency and selection biases are issues of particular relevance for understanding the variations in consumer valuation of food safety characteristics. Consequently, these topics are, especially, of concern when benefits are transferred among studies and across products. In addition, we found that improving the presentation of the information provided to respondents in the surveys is a simple first step towards improving the …