The theory used in this research is the idea of shopper society or Consumer Society developed by Jean Baudrillard . Where Baudrillard explains the essence of a consumerist society is a society that doesn’t use the substance of the commodities, and the public makes use of the symbolic worth and mark worth referred to as hyper-reality. The results of this study point out that the event of technology has a job within the selection of symbolic worth and sign value by people in consuming commodities. So culmination by Baudrillard is society now not eat items, but eat symbolic and signal. …