This is just the beginning for fashion brands in the metaverse. As our world becomes increasingly digitized, it’s likely that we’ll see even more brands experiment with NFTs and different virtual reality experiences. It’s an exciting time to be a fashion fan, and we can’t wait to see what manufacturers provide you with next. Retailer Forever 21 partnered with Roblox to create digital fashion ecommerce shops in its metaverse, appropriately named the Forever 21 Shop City. Players run the digital store as if it was their own, and purchase merchandise for his or her avatar through the game.
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