Tracking the origin of a gem back to the mine is a notoriously troublesome problem but new sanctions on Russian diamonds are set to radically transform the jewelry business, requiring “mine-to-finger” traceability in key markets. A four-part technique is ushering in a new phase of growth at global jewellery model Pandora. Its chief advertising officer, Mary Carmen Gasco-Buisson, discusses the investments made throughout product design and brand advertising to seize the attention of recent shoppers. In 2010, Wallace Bishop was Australia’s sixth-largest fantastic jewelry model, with 57 shops. It also operated seven Hardy Brothers stores after acquiring the long-lasting model in 1997.
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